You Want Me to Look Where? • You Can't Just Show Up • Choosing the Right Tradeshows • Tradeshow Safety and Security • Training Workshop: October 21st

Choosing the Right Trade Shows
Choosing the right trade show can often be overwhelming. If you’re not sure which ones will be the right fit for your company, take a closer look before you roll into action. By doing so, you’ll learn which shows will fit your budget, sell your product or service, and bolster your return on investment and resources.

1. Clarify your goals.
Before you begin, ask yourself “Why are we exhibiting?”
It’s easier to match a show to your company’s objectives if you know what you want to accomplish.

2. Talk to co-workers.
A trade show is a team effort, and each member’s input is essential to creating attainable, company-wide goals.

3. Define your target audience.
Does the attendee profile match your objectives?

4. Conduct customer research.
Ask your current and potential customers what shows they attend on a regular basis. How important are those shows in their purchasing decisions? Let them know you value their feedback.

5. Develop a show universe.
Research trade show industry resources to create a list of potential (new) shows: trade show directories, internet sites, trade publications, and national and professional trade associations.

6. Identify shows that serve your market.
Ask the following questions:

• Do you need a trade show that is industry specific, consumer, or business-to-business?
• Are you looking for an association show?
• Are you interested in shows offering educational seminars?
• Does the show need to be regional, national, or international?
• What’s your budget?
• Do you have adequate personnel to staff your booth area?

7. Interview show organizers.
Before you finalize your schedule, ask basic show statistics, audience profiles, anticipated attendance numbers, a show history, and a directory of exhibitors from previous shows.

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