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How the Exhibit Dollar is Spent
Exhibiting companies spend nearly $21 billion annually on exhibiting! Why do they spend that much money? According to the Center for Exhibition Industry Research (CEIR):

• Companies use exhibitions more in the selling process
• Exhibitions are allocated more marketing dollars
• Exhibitions are more effective in achieving sales and marketing objectives

Here’s how the exhibit dollar is spent:
Exhibit Space – 28.1%
Travel & Entertainment – 21.3%
Show Services – 18.9%
Exhibit Design – 12.4%
Shipping – 9.2%
Promotion – 5.5%
Other – 4.6%

This information is based on four year average of Trade Show Exhibitors Association (TSEA)
Sources: Exhibit Designers and Producers Association, TSEA, and CEIR’s Census of the Exhibition Industry.

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